Chris Anderson (author of The Long Tail) gives away “FREE”
In 2006, Chris Anderson published The Long Tail: Why the Future of Business is Selling Less of More. It was an eye-opener for anyone in business, particularly digital business. The old economic theory of scarcity and “hits” has been replaced by abundance (high variety) and moderate to tapering off demand.
The book, which turned out to be a revolutionary bestseller, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. This was excellent news for Personal Growth Professionals who are known for creating digital products and then niche-ing them.
In his newest book, FREE, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. He describes it as being more than just a promotional gimmick or tool, but a full blown business strategy which now may be essential to your company’s survival.
In a “walk your talk” style, Chris Anderson is giving away his book FREE for free via scribd.com. You can read it below.
Click on the arrows to flip the pages.
FREE (full book) by Chris Anderson
Read it and let me know how you will use these ideas in your business!
